Lob

Praise: Automated direct mail for the digital age

The solution positions itself on the market as the only platform that covers the entire direct mail automation process for companies of all sizes — from creation to printing, mail delivery and tracking to sustainability with end-to-end analysis and campaign attribution. More than 12,000 companies trust Praise to turn their direct emails into intelligent mailings.

Lob's unique market knowledge lies in closing the gap between the digital world and physical direct mail. By automating the entire process while delivering personalized and measurable results, they enable companies to use their direct mail effectively and track the success of their campaigns. Unlike traditional direct mail methods, where the process is often manual and time-consuming, Lob offers a scalable and efficient solution. Companies can automate and personalize their direct mail to achieve greater relevance and impact with their target groups. Other available alternatives may not provide the same comprehensive automation and end-to-end analysis as praise. Some possible alternatives could be traditional printers, but they don't offer the same automation, personalization, and measurability. In an ideal world, marketers, direct mail operators, and developers would have a solution that allows them to seamlessly automate direct mail, create personalized content, and measure the success of their campaigns. This solution would also allow easy integration with existing systems and platforms to optimize workflow and save time. With praise, companies can achieve just that and turn their direct emails into intelligent mailings that are personalized, measurable, and scalable. By automating the entire process, Lob provides an efficient solution for companies to optimize their direct mail and achieve better results.

Problem

Many companies are faced with the challenge of automating the direct mail process while ensuring personalization, scalability, and measurability.

Solution

Lob is the only automated direct mail platform that transforms your direct mail into intelligent advertising that is scalable, personalized, and measurable. Lob automates the entire direct mail process, from creation to printing, mail delivery, tracking and sustainability.

Result

With praise, companies can turn their direct mail into intelligent advertising that is personalized, scalable, and measurable. The platform provides end-to-end analytics and campaign attribution to measure and optimize direct mail success.

Praise is a unique platform that repeatedly shows positive aspects in G2 reviews. mentioned benefits

• High mailing capacity: Can easily process large volumes of mail and check payments.
• Easy integration: Offers strong integration options and is very developer friendly.
• Reliable support: Lob's customer service team is quick and competent.

mentioned disadvantages

• Inadequate analytics system: The analysis functions still leave a lot to be desired.
• Inadequate customer support: The customer service response time and the quality of responses could be better.
• Product quality issues: There are reports of late deliveries and incorrect order processing.

For more information, visit the official website of praise.