Cotide

Transform Surveys Into Strategic Opportunities

Compared to lead gen agencies that send cold emails to book meetings for their clients, Cotide takes a different approach. Cotide uses industry surveys strategically as a way to generate leads, brand awareness and content assets. Leads are not asked to book a meeting. They receive emails offering value in the form of a live benchmark, personalised recommendations and free resources. Survey participants share a lot of priceless information about their current plans and needs. The information provided is used to score buying intent so that sales representatives can call the hottest leads at the right time.

Problem

B2B companies see the following three challenges when it comes to B2B customer acquisition:

• Starting valuable conversations with new leads
• Identifying the right timing with prospects
• Positioning the company as the go-to expert

Many companies damage their brand image by sending annoying sales emails. Generic marketing tactics are losing their impact and the need for individual, targeted approaches is increasing. An ideal solution would be a method to build authority, increase reach, and generate qualified leads.

Solution

Cotide offers a unique solution to this problem. Using AI, Cotide develops annual industry surveys that foster meaningful, two-track conversations with potential customers. The software allows you to publish an industry survey, collect and analyze feedback, and share insights from the survey via email.

The positioning is explained in more detail here:

Result

With Cotide, companies can develop their B2B marketing strategy, create clear positioning and compelling messages. The power of marketing automation and AI is transforming lead generation. Annual industry surveys make it possible to build authority, build valuable relationships and identify the willingness of leads to buy. Repeatedly and Systematically.

According to customer reviews, Cotide offers three decisive advantages for B2B companies:

1. Start valuable conversations: Instead of using generic sales approaches, Cotide allows you to start valuable conversations with new leads through personalized content and industry surveys.
2. Identifying the right timing: By analyzing survey feedback, Cotide can identify the optimal time when prospects are most receptive to sales calls, thus increasing the effectiveness of marketing efforts.
3. Sustainable positioning: Cotide helps companies position themselves as an authority in their industry by allowing them to share industry reports generated from surveys that highlight their expertise and commitment to the industry.

With these strategies, companies can avoid the problem of brand image damage caused by intrusive sales emails and develop a marketing strategy that uses clear positioning and compelling messages.