Bombora

Bombora for B2B sales and marketing

The solution positions itself on the market as a provider of comprehensive and privacy-compliant intent data for B2B sales and marketing. Bombora allows companies to find out which companies are ready to buy before the competition does. Bombora's data brings marketing and sales teams together and enables them to base their actions on the knowledge of which companies are actively looking for which products and with what intensity they are doing so. With this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher-quality conversations. The source of this data is the first cooperative of over 5,000 premium B2B media companies. Members contribute data on content consumption and the behavior of their target groups, which is aggregated into over 10,000 intent topics. This allows them to better understand their target groups, serve advertisers, and monetize their inventory.

Problem

Companies are faced with the challenge of identifying qualified leads and having high-quality conversations with potential customers.

Solution

Bombora provides intent data for B2B sales and marketing. Bombora's data enables companies to base their actions on the basis of knowledge of which companies are actively researching specific products and with what intensity. This allows marketing and sales teams to generate and prioritize more qualified leads.

Result

With Bombora, companies can improve the sales and marketing process by generating qualified demand and having high-quality conversations with potential customers. Bombora's comprehensive and privacy-compliant intent data enables companies to prioritize the right target accounts and effectively manage their sales activities.

I discovered something unique in the G2 reviews about Bombora: the tool identifies companies that are currently researching specific topics and assesses the intensity of these efforts. This allows sales and marketing teams to prioritize target accounts, adjust their conversations, and optimize their marketing efforts. Bombora offers great added value to particularly large organizations with more than 100 employees.mentioned benefits

• Precise target selection: Instant evaluations help you select the right target accounts without time-consuming research on your own.
• Customized conversations: Bombora enables individual conversations with selected target accounts.
• Optimization of marketing measures: Marketing can be improved and optimized by evaluating signals.

mentioned disadvantages

• Limited level of detail: The results could be more detailed, particularly with regard to the people who are researching the company or specific keywords.
• Integration limitations: There is no support for integrating or importing contact data, which slows down the workflow and affects processing speed.
• Filter and drill-down features: Sometimes the filters and drill-downs are too broad and don't provide enough specific information on an individual level.

For more information, visit the official website of Bombora.